App Store Optimization (ASO) is the process of improving the visibility of your app within an app store, the major ones being Apple App Store and Google Play Store.
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PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Online reputation management means controlling your online image to protect the growth and success of your business. It’s how you “bury the body” in terms of negative comments, reviews, materials, and feedback people can find about your business online.
SMO is the technique to promote your product, build a brand on various social channels. That includes video sites like Youtube, Social networking sites like Facebook, Twitter, Social bookmarking sites like Stumble Upon, Reddit and many more